The requirement for this project is to make a branding package for a created company by the student. The package must include: logo, business card, campaign poster, and website mock-up.
Baby Teeny Weeny’s main target audiences are:
- Age: 25 – 38 years, who has babies, 50 – 70 years, who has grand children
- Income: $3500 + / month
- Live: North Vancouver, West Vancouver
This project is specially inspired by my son, Hayoul. When I looked his small feet that really look like my wife’s one, I thought I want to make a small shoes for him. I believe the main target audiences of Baby Teeny Weeny will have the same feeling when they look their small one’s feet.
To meet the main target audiences’ needs, I decide the colour theme can not be high saturated to give luxury and high quality image. Also, they can be interested a custom design to have unique and special gift for their babies and grand children. The whole concept is not about selling shoes, but generate Baby Teeny Weeny’s own culture (organic, hand made, unique, and luxury).
Baby Teeny Weeny is a fictional company, made by Sean Jeon for a school project for BCIT New Media Design and Web Development.