The Magic Wand has asked to design an e-Newletter template that will be used to send to their members bi-weekly. They also wants to have a modern, clean and unique design logo for their target audiences, designers both new and old and will cater to a younger, hip demographic.
When I design its logo, I try to not use the actual magic wand as a main elements. Since The Magic Wand’s target audiences are designers, I think what they use and see everyday. Finally, I come up with the logo with anchor point, handles, and mouse pointer.
The colour RED shows the passion of learning. The dash line with the mouse pointer represents continuous learning process in the real industry.
To see the detail brand style guide, please click here.
The Magic Wand | A Digital Education Series is a fictional company for a school project for BCIT New Media Design and Web Development.