Wild Side Vancouver recently changed the website from hand-coding to WordPress. Wild Side wants to have a Word Press booking system. They also want to redesign their website visually.
To redesign and UX/UI test, I research their major target audience group, then set up wireframe.
The primary target audience for WildSide is a local group tours from Corporate events, birthday parties, etc (Pither).
- 25 – 45 years old, 80% male, 20 % female
- Outgoing, fun, active
- Who are young professional live in the lower mainland
The secondary target audiences will be:
- students and event coordinators in ESL programs in the Greater Vancouver area,
- tourists who stay in hostels from Germany, Switzerlan, UK, Ireland and Australia
The steps I took for this project are IA research, paper prototype testing, medium fidelity testing, and high fidelity testing.
WildSide, www.wildsidevancouver.com, is a tour company that provides an outdoor tour and brewery tour in the Greater Vancouver area, BC. Currently its main tour programs are brew tours with 3 different kinds of options: Standard Tour, visiting 3 breweries; Extended Tour, visiting 4 breweries; and Al Capone Walking Tour, visiting 3 or 4 breweries.
On the other kinds of tours WildSide offers to its customers are Paddle Boarding at Deep Cove, Raft Kumsheen at Thompson River, Hike Squamish at Squamish, and Surf Tofino at Tofino.